Sunday, July 28, 2019
Management Strategy and Policy Research Paper Example | Topics and Well Written Essays - 2000 words
Management Strategy and Policy - Research Paper Example The external environment can be analyzed with the aid of tools likes Porterââ¬â¢s Five forces. After analyzing the environment using Porterââ¬â¢s, effective strategies can be formulated. Also, EMAARââ¬â¢s strengths, weaknesses, competition, opportunities and in particular competitive advantages, also need to be focused while coming up with strong strategies. Thus, the focus will be on strategy development in EMAAR group, starting with a background about the company, then Porterââ¬â¢s Five Forces analysis of its external environment, followed by the focus on its competitive advantages and finally coming up with strategies in key areas which will help it to achieve optimum competence. UAE based Emaar Properties is a Public Joint Stock Company (PJSC) focusing on property development as well as lifestyles related services. Established in 1997, it has grown to become one of the largest property developers in the whole of Middle-East Asia. (ââ¬Å"About Emaarâ⬠). It became a PJSC in 2007, after Dubai government garnered around 32% equity stake in Emaar, by exchanging with sizable prime land. Although, its prime focus is property development, it has over 60 companies under its wings, with each company operating in different business sectors, offering varied services including in the sectors like hospitality & leisure, shopping malls, healthcare, education and financial services. (ââ¬Å"Board of Directorsâ⬠). Apart from its main operations in UAE, EMAAR has expanded geographically doing projects and offering services in many key Asian countries like Saudi Arabia, India, Syria, Pakistan, etc., African countries like Egypt, Morocco, etc., as well as United Sta tes and Canada. It has developed some of the globally well-known and prominent landmarks of UAE. The list includes Downtown Dubai, ââ¬Å"the 500-acre mega-project, home of Burj Khalifa ââ¬â the worldââ¬â¢s tallest building which features the worldââ¬â¢s first Armani Hotel Dubai and the worldââ¬â¢s
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