What Is a Miter and a Mitered Window

The term mitered describes the process of joining together two pieces of wood, glass, or other construction material. Mitered corners are fitted together from parts cut at angles. Two pieces cut at 45-degree angles fit together to form a snug, 90-degree corner. Definition of Miter Joint A joint between two members at an angle to each other; each member is cut at an angle equal to half the angle of the junction; usually the members are at right angles to each other.Dictionary of Architecture and Construction, Cyril M. Harris, ed., McGraw-Hill, 1975, p. 318 Butt Joint or Mitered Joint A mitered joint involves taking the two ends you want to join and cutting them at complementary angles, so they fit together and add up to the 90Â ° of a corner. For wood, the cutting is usually done with a miter box and saw, a table saw, or a compound miter saw. A butt joint is easier. Without cutting, the ends you want to join are simply attached at right angles. Simple boxes are often made this way, where you can see the end grain of one of the members. Structurally, butt joints are weaker than mitered joints. Where does the word come from? The origin of the word miter (or mitre) is from the Latin mitra for headband or tie. The ornamental, pointy hat worn by the Pope or other clergyman is also called a miter. A miter (pronounced MY-tur) is a way of joining things to make a new, strong design. Examples of Mitering in Architecture Woodworking: The mitered butt joint is basic in joining wood and may be the most common use of mitering. Picture frames are often mitered.Interior Finishing: Look at the baseboard or ceiling trim in your home. Chances are youll find a mitered corner.Arches: Two stone blocks can be put together diagonally to form a miter arch, also called a pediment arch, with the joint at the peak of the arch.Masonry: A closer (the last brick, stone, or tile in a row) may be a mitered closer, cut at an angle to form the corner.Corner glass windows: American architect Frank Lloyd Wright (1867 to 1959) had the idea that if you could miter wood, stone, and cloth, why couldnt you miter glass? He convinced a construction team to try it, and it worked. The windows of the Zimmerman house (1950) have mitered glass corners that allow unobstructed views of the gardens. The 1957 Wright-designed Wyoming Valley School (shown here) in Wisconsin also has mitered plate glass corner windows. Frank Lloyd Wright and the Use of Glass In 1908, Frank Lloyd Wright was considering the modern notion of building with glass: The windows usually are provided with characteristic straight line patterns. The aim is that the designs shall make the best of the technical contrivances that produce them. By 1928, Wright was writing about Crystal Cities made of glass: Perhaps the greatest eventual difference between ancient and modern buildings will eventually be due to our modern machine-made glass. Had the ancients been able to enclose interior space with the facility we enjoy because of glass, I suppose the history of architecture would have been radically different.... The rest of his life, Wright envisioned ways he could combine glass, steel, and masonry into new, open designs: Popular demand for visibility makes walls and even posts an intrusion in almost any building to be got rid of at any cost in many cases. The mitered corner window was one of Wrights solutions to advance visibility, indoor-outdoor connections, and organic architecture. Wright played at the intersection of design and construction methods, and he is remembered for it. The mitered glass window has become an icon of modernism; expensive and rarely used today, but iconic nonetheless. Source Frank Lloyd Wright On Architecture: Selected Writings (1894-1940), Frederick Gutheim, ed., Grossets Universal Library, 1941, pp. 40, 122-123

Military Science Irregular Warfare Essay - 1230 Words

Irregular warfare has become the centre of much military and academic study in recent years, due mostly to the ongoing NATO operations in Afghanistan. However irregular warfare is by no means a recent revelation in the evolution of warfare and strategy, numerous examples exist throughout history in which irregular warfare tactics and strategy have been adopted and later analysed by academics and military professionals. This author will focus on the key issues that governments face in creating effective strategies for irregular warfare with a particular emphasis on counter-insurgency (COIN) and terrorism. Resources such as time, space, legitimacy and support present themselves as key issues in dealing with insurgency and terrorism and are†¦show more content†¦Conventional warfare that is prolonged and resource intensive is not sustainable and eventually leads to descent into attrition type warfare. Irregular warfare operations, be it COIN or counter-terrorism, from the West ern perspective consume time and resources. This consumption is predominantly fuelled by the asymmetry of Western and insurgent forces which results in significantly different tactics being used by the two forces. Western powers, in almost all cases, tend to have superior technology and a larger number of forces and rely heavily on these factors during conflicts, however this perceived imbalance of power is not necessarily advantageous for the Western power. Andrew Mack discusses this idea that military superiority does not always result in victory when facing an unconventional enemy, Mack states In such asymmetric conflicts, insurgents may gain political victory from a situation of military stalemate or even defeat. Here Mack surfaces the idea of political capital and argues that insurgents ability to win wars stems from ...the progressive attrition of their opponents political capability to wage war. This concept is solidified if we observe the planned withdrawal from Afghanist an, after having a Western military presence in the nation for over ten years, public support has declined and it is no longer politically viable to continue operations in that theatre. Insurgents continue to function in this state and the threat ofShow MoreRelatedOperation Desert Storm Was Viewed By Military Strategists1388 Words   |  6 PagesCombat operations alone will not result in the degradation and destruction of ISIL. Operation Desert Storm was viewed by military strategists as the first of a new generation of conflicts where victory is no longer ensured only by physical force, but also by the ability to win the information war and to secure information dominance. Given the long-war aspect of irregular warfare, enhancing and strengthening information operations is the key to mission success and also poses the greatest challengeRead MoreDiverse Personal Encounters With Non State Armed Actors1067 Words   |  5 Pages Diverse personal encounters with non-state armed acto rs animate my research agenda, and I seek to discern the meaning of a picture formed by pieces of a puzzle collected during my years of military service. As a peacekeeper in Kosovo, I witnessed how a random rifle shot could spark a series of reprisals across invisible lines that separated villages. My soldiers and I were almost powerless to stop them. On one hand, our legal mandate prevented our ability to take direct action. One the otherRead MoreEssay On Ethics In War1135 Words   |  5 Pagesand government as ethical solutions the challenges of killing non-combatants in military operations. USA Presidents Bush and Obama both praised these technologies as having reduced significantly the number of casualties. Professor Maja Zehfuss (2011: PP543-556) critique of targeting with Precision Munitions raises several issues that question the confidence placed in the technologies to reduce casualties of military action. These technologies of targeting with Precision Guided Munitions (PGMs) haveRead MoreThe Transformation Of War Book2165 Words   |  9 Pagesof war into what he called ?Nontrinitarian War. There were conflicts arise as intrastate wars and were not based on the simplified version of Clausewitz?s ?remarkable trinity? of government, people and military forces (Van Creveld, 1991, pg. 49). In his book, Van Creveld offers an account of warfare in the previous millennium and suggests what the future might hold. The drive was that major war was draining and the emergence of forms of war ?that are simultaneously old and new? now threatened to createRead MoreWhy Should International Law Deal With The Uncertainties Arising From The Rise Of Irregular Forms Of Warfare?1476 Words   |  6 Pa gespolicies – is to require states to adopt a universal cyber warfare doctrine. Yet, subject matter experts disagree on the effectiveness of this approach by mendicating the Tallinn Manual on the International Law Applicable to Cyber Warfare. In my research, I will explore the claims made by proponents of scholars. My primary research question is: How should international law deal with the uncertainties arising from the rise of irregular forms of warfare? For example, over the past several decades, advancesRead MoreThe Role Of Non State Armed Actors1205 Words   |  5 Pagesapproach that allows me to identify the parameters and operative variables of non-state armed group organization and behavior. Temporally and case-oriented analysis will be critical components of my approach. Northwestern University’s political science graduate program is an ideal fit with my methodological approach and scholarly objectives. I was impressed by the department’s approach to research during my conversations with Northwestern faculty and students. They strike me as being focused onRead MoreThe Most Important Lessons For Military Leaders Essay1620 Words   |  7 Pages† Thus, in the sense of Clausewitz, national military objectives have to derive from national policy. The 2015 NMS identifies three National Military Objectives with an integrated approach: â€Å"to deter, deny, and defeat state adversaries; to disrupt, degrade, and defeat Violent Extremist Organizations (VEOs); and to strengthen our global network of allies and partners.† The most important lessons for military leaders for achieving these three military objectives are: how to adhere and adjust the rightRead MoreGlobal Security Challenges Facing The United States Military1659 Word s   |  7 PagesThere will be significant global security challenges facing the United States Military by 2025. The U.S will face multiple, coinciding security issues from state actors and regional networks all taking full benefit of rapid science and technological changes. Three overlapping conflicts which has the greatest potential to influence state and non-state actors and force the Armed Forces to restructure their formations are â€Å"Wars of Silicon, Iron, and Shadow. â€Å"The United States must design an innovativeRead MoreChallenges Facing The United States1697 Words   |  7 Pagesaddition will force government agencies to make tough financial and strategic decision, which could significantly influence National Military Strategy for years. â€Å"The United States must design an innovative readiness and investment strategy in order to successfully deal with all three.† The U.S. is encountering a rapidly fluctuating security environment, contemporary warfare is evolving at geometric proportions, and the domains once reserved by the U.S. are rapidly dissolving away. A newly conceived strategyRead MoreCENTCOMs Approach1921 Words   |  8 Pagesdefeating. Our first priority is the defeat of direct threats to the United States. The United States must defeat the most dangerous challenges early and at a safe distance, before they are allowed to mature. The NMS establishes three supporting military concepts to protect the United States against external attacks and aggression; prevent conflict and surprise attack; and prevail against adversaries. The concepts to be discussed include; Deterrence and diplomacy, Global Challenges, and Economic

The “Homeless” Free Essays

Children†s health Many people call or write the National Coalition for the Homeless to ask about the number of homeless people in the United States. There is no easy answer to this question, and in fact, the question itself is misleading. In most cases, homelessness is a temporary circumstance — not a permanent condition. We will write a custom essay sample on The â€Å"Homeless† or any similar topic only for you Order Now A more appropriate measure of the magnitude of homelessness is therefore the number of people who experience homelessness over time, not the number of â€Å"homeless people. † Studies of homelessness are complicated by problems of definitions and methodology. This fact sheet describes definitions of homelessness, methodologies for counting homeless people, recent estimates of homelessness, and estimates of the increase in homelessness over the past two decades. Additional resources for further study are also provided. As a result of methodological and financial constraints, most studies are limited to counting people who are literally homeless — that is, in shelters or on the streets. While this approach may yield useful information about the number of people who use services such as shelters and soup kitchens, or who are easy to locate on the street, it can result in underestimates of homelessness. Many people who lack a stable, permanent residence have few shelter options because shelters are filled to capacity or are unavailable. A recent study of 30 U. S. cities found that in 1998, 26% of all requests for emergency shelter went unmet due to lack of resources (U. S. Conference of Mayors, 1998). In addition, a review of homelessness in 50 cities found that in virtually every city, the city’s official estimated number of homeless people greatly exceeded the number of emergency shelter and transitional housing spaces (National Law Center on Homelessness and Poverty, 1999). Moreover, there are few or no shelters in rural areas of the United States, despite significant levels of homelessness (Aron and Fitchen, 1996). As a result of these and other factors, many people who lack permanent housing are forced to live with relatives and friends in crowded, temporary arrangements. People living in unstable housing arrangements who lack a permanent place to stay are experiencing a kind of homelessness, but because they are not â€Å"literally homeless,† they will not be counted. Researchers use different methods to measure homelessness. One method attempts to count all the people who are literally homeless on a given day or during a given week (point-in-time counts). A second method of counting homeless people examines the number of people who are homeless over a given period of time (period prevalence counts). Choosing between point-in-time counts and period-prevalence counts has significant implications for understanding the magnitude and dynamics of homelessness. The high turnover in the homeless population documented by recent studies (see below) suggests that many more people experience homelessness than previously thought, and that most of these people do not remain homeless. Because point-in-time studies give just a â€Å"snapshot† picture of homelessness, they only count those who are homeless at a particular time. Over time, however, some people will find housing and escape homelessness while new people will lose housing and become homeless. Systemic social and economic factors (prolonged unemployment or sudden loss of a job, lack of affordable housing, domestic violence, etc. ) are frequently responsible for these episodes of homelessness. Point-in-time studies do not accurately identify these intermittently homeless people, and therefore tend to overestimate the proportion of people who are chronically homeless — particularly those who suffer from severe mental illness and/or addiction disorders and who therefore have a much harder time escaping homelessness and finding permanent housing. For these reasons, point-in-time counts are often criticized as misrepresenting the magnitude and nature of homelessness. There is another important methodological issue that should be considered. Regardless of the time period over which the study was conducted, many people will not be counted because they are not in places researchers can easily find. This group of people, often referred to as â€Å"the unsheltered† or â€Å"hidden† homeless, frequently stay in automobiles, camp grounds, or other places that researchers cannot effectively search. For instance, a national study of formerly homeless people found that the most common places people who had been literally homeless stayed were vehicles (59. 2%) and makeshift housing, such as tents, boxes, caves, or boxcars (24. 6%) (Link et al. , 1995). This suggests that homeless counts may miss significant numbers of people who are literally homeless, as well as those living in doubled-up situations. There are at least four widely used national estimates of homelessness. Many are dated, or based on dated information. For all of the reasons discussed above, none of these estimates represents â€Å"how many people are homeless. The most widely cited example of a point-in-time estimate is the approximately 500,000-600,000 homeless people found in shelters, eating at soup kitchens, or congregating on the street during one week in 1988 (Burt and Cohen, 1989). 700,000+/night; 2 million/year (1999) The 500,000-600,000 estimate is sometimes updated by using a projected rate of increase of 5% a year to produce an estimate of over 700,000 people homeless on any given night, and up to 2 million people who experience homelessness during one year (National Law Center on Homelessness and Poverty, 1999). In 1990, a national telephone survey identified formerly homeless people and produced life-time and five-year prevalence estimates of homelessness. Seven percent of the respondents reported that they had been literally homeless at some point in their lives, and three percent reported being homeless at some point between 1985-1990 (Link et al. ,1994). The Clinton Administration’s Priority Home! The Federal Plan to Break the Cycle of Homelessness uses this data, corrected to include children, to estimate that between 4. 95 million to 9. million people (with a mid-point of 7 million) experienced homelessness in the latter half of the 1980s. A second study was undertaken in 1994 to refine the analysis with more explicit definitions and detailed information. This study found that 6. 5% (12 million adults nationwide) of the respondents had been literally homeless at some point in their lives, and that 3. 6% (6. 6 million adults nationwide) of the respondents had experienced homelessness (literal or doubled up) between 1989-1994 (Link et al. , 1995). Thus, it appears that 12 million of the adult residents of the U. S. ve been literally homeless at some point in their lives. Dennis Culhane’s study of turnover rates in shelters in New York City and Philadelphia is another example of a period prevalence count. This study revealed that 3% of Philadelphia’s population used the public shelter system between 1990 and 1992, and that in New York, 3% of the population received shelter between 1988-1992 (Culhane et al. , 1994). The Culhane study also found that in New York City, a single shelter bed accomodates four different people in the course of a year; in Philadelphia, each bed accomodates six different persons per year. Because this study did not include persons in privately funded shelters or on the streets, the findings underestimate homelessness in both cities. A study by Martha Burt compared these rates with data from seven other jurisdictions (Burt, 1994). The comparison showed that the New York City and Philadelphia rates fall well within the range of data from other regions of the country. One limited measure of the growth in homelessness is the increase in the number of shelter beds over time. A 1991 study examined homelessness â€Å"rates† (the number of shelter beds in a city divided by the city’s population) in 182 U. S. cities with populations over 100,000. The study found that homelessness rates tripled between 1981 and 1989 for the 182 cities as a group (Burt, 1997). A 1997 review of research conducted over the past decade (1987-1997) in 11 communities and 4 states found that shelter capacity more than doubled in nine communities and three states during that time period (National Coalition for the Homeless, 1997). In two communities and two states, shelter capacity tripled over the decade. These numbers are useful for measuring the growth in demand for shelter beds (and the resources made available to respond to that growth) over time. They indicate a dramatic increase in homelessness in the United States over the past two decades. By its very nature, homelessness is impossible to measure with 100% accuracy. More important than knowing the precise number of people who experience homelessness is our progress in ending it. Recent studies suggest that the United States generates homelessness at a much higher rate than previously thought. Our task in ending homelessness is thus more important now than ever. The National Coalition for the Homeless provided leadership in the successful effort to pass the Stewart B. McKinney Homelessness Assistance Act in 1987. Since then, NCH has continued to monitor the reauthorization and appropriations process for McKinney Act programs and other programs affecting poor and homeless people. NCH supports legislation to provide an adequate supply of affordable housing, jobs which pay a living wage, and universal access to health care. Legislative Alerts Learn about homelessness-related legislation being considered by Congress and what you can do about it. General Homelessness Issues NCH’s 2000 Federal Legislative Agenda This document provides an overview of NCH’s federal legislative priorities for 2000, including housing, health, education, income, and civil rights. The McKinney Act The Stewart B. McKinney Homeless Assistance Act was the first — and remains the only — major federal legislative response to homelessness. This fact sheet provides a brief history of the McKinney Act, describes its content and evolution, and summarizes recent trends in McKinney Act legislation and funding. Funding and Budget Issues Appropriations for Federal Homeless Programs Table of FY95-00 funding levels for homeless programs. FY2001 Budget and Homelessness This page summarizes the most recent budget and appropriations legislation and provides NCH’s recommended funding levels for federal homeless programs. Housing and Shelter Issues Community Housing Investment Trust Discusses key provisions of an NCH-sponsored initiative to create one million units of high-quality, affordable rental housing for persons whose annual incomes are less than the minimum wage, including persons with disabilities, elder age, or low-wage incomes. McKinney Side by Side Side by Side comparison of major components of proposals to amend HUD homeless legislation (July 2000). Housing and Welfare Reform: Background Information Prepared by the Center on Budget and Policy Priorities, this paper explores the impact of welfare policy on housing and the impact of housing policy on welfare. Welfare Issues Welfare to What: Early Findings on Family Hardship and Well-Being Published by the Children’s Defense Fund and the National Coalition for the Homeless in November 1998, this report examines the impacts on families two years after the signing of the federal welfare law. It presents national and local findings and compiles more than 30 state and local studies. The Executive Summary is available at http://nch. ari. net/w2wexec. html. The full report may be downloaded below. Welfare to What (Full Report – 246K) Note: To view this file, you will need Acrobat Reader. Using TANF to Reduce and Prevent Homelessness: Effective Practices and Strategies. Published in May 2000, this paper was written to provide specific examples of how states and communities have used TANF productively to reduce and prevent homelessness. Other Internet Resources on Welfare and Poverty Links to online organizations and sources of information on poverty and welfare. Education Issues School Segregation and Homeless Children and Youth This overview summarizes available information on integrated homeless education programs (those programs that help homeless children enroll, attend, and succeed in mainstream schools) and segregated classrooms or schools (those that separate homeless children from housed children on the basis of their homelessness alone). For more detailed information, including program examples, please see School Segregation and Homeless Children and Youth: Questions and Answers Reauthorization of the McKinney Act’s Education for Homeless Children and Youth Program Congress will consider legislation to reauthorize the McKinney Act’s Education of Homeless Children and Youth (EHCY) program in 1999. The EHCY program works to ensure homeless children and youth’s enrollment, attendance, and success in school. This page provides up-to-date information on reauthorization for advocates, teachers, service providers, and administrators, including analyses and summaries of reauthorization legislation, links to relevant committees, and more detailed action alerts. America’s Homeless Children: Will Their Future Be Different? A Survey of State Homeless Education Programs The McKinney Act is responsible for significant improvements in homeless children’s access to public education. However, increasing homelessness among families with children and a simultaneous reduction in federal funding threatened the progress that states and communities had made in helping homeless children and youth enroll, attend, and succeed in school. This 1997 40-state survey examines the accomplishments and challenges of homeless education programs faced with increasing demand for services and decreasing resources. Making the Grade: Successes and Challenges in Educating Homeless Children and Youth The 1996 Position Document of the National Association of State Coordinators for the Education of Homeless Children and Youth. This report summarizes the history and progress of efforts to educate homeless children and youth, profiles 30 selected state homeless education programs, and offers recommendations for improving the McKinney Education for Homeless Children and Youth program. Health Issues No Open Door: Breaking the Lock on Addiction Recovery for Homeless People This NCH report examines what has been learned in the last decade about the barriers that homeless people face in accessing addictive disorder services and the treatment and recovery interventions that are effective with the homeless population. The Projects for Assistance in Transition from Homelessness (PATH) Program Describes the function and accomplishments of the McKinney Act’s Projects for Assistance in Transition from Homelessness (PATH) program, as well as NCH’s recommendations for expanding and strengthening PATH. Homeless Treatment and Recovery Competitive Grant Program Describes NCH’s initiative to reauthorize and appropriate funds for a national competitive grant program to develop and expand addictive and mental disorder treatment and recovery opportunities for homeless persons with addictive and mental disorders Increased Demand, Decreased Supply: Challenges to the McKinney Act’s Health Care for the Homeless Program Changes in the health care marketplace, in public policy, and in the face of homelessness itself are creating new demand for health services for homeless people according to this study published by the National Health Care for the Homeless Council and the federal Bureau of Primary Health Care. How to cite The â€Å"Homeless†, Papers

Business Proposal free essay sample

Funding Requirements14 Confidentiality Agreement The undersigned reader acknowledges that the information provided in this business plan is confidential; therefore, the reader agrees not to disclose it without the express written permission of Mr. K Seeman Durai. It is acknowledged by the reader that information to be furnished in this business plan is in all respects confidential in nature, other than information that is in the public domain through other means, and that any disclosure or use of this confidential information by the reader may cause serious harm or damage to M/s. Newsky Fireworks Limited Upon request, this document is to be immediately returned to Mr K Seeman Durai. Signature Date : 26. 05. 2013 1. Executive Summary Promoter’s Profile 1. Name:K Seeman Durai 2. Age:45 years 3. Address:No. 4859 Nethaji Road, Sivakasi 4. Educational Qualification:M. B. A. , M. I. B. 5. Years of Experience:20 years (M/s. Murugan Fireworks) Financial projections are summarised and highlighted. (Rs. In Lakhs) |Particulars |Year 1 |Year 2 |Year 3 | |Sales |50. We will write a custom essay sample on Business Proposal or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 0 |75. 00 |90. 00 | |Exports |35. 00 |40. 00 |50. 00 | |Net Profit before Tax |15. 00 |35. 00 |50. 00 | |Investment |80. 00 |90. 00 |95. 00 | 2. Company Description Promoters and Shareholders |Name |Age |Designation |Address |No. of Shares | |K Seeman Durai |45 |Promoter |No. 859 Nethaji Road, Sivakasi |10 lakhs | | Karthik |43 |Chief Executive |No. 728, West Car Street, Trichy |1 Lakh | | | |Officer | | | | Jeya Sivasakthi |45 |Managing Director |No. 73, South Masi Road, Coimbatore. |2 lakh | |Kandan | | | | | |P. Dhanalakshmi |35 |Director |No. 83, Sarojini Road, Salem. |3 lakh | |T. Abinaya |34 |Director |No. 34, Second Street, Theni |3 lakh | |S. Aishwarya |40 |Member |No. 4859 Nethaji Road, Sivakasi |1 lakh | |S. Geetha |39 |Member |No. 73, South Masi Road, Coimbatore. |1 lakh | Advisors |Name |Educational |Role |Address |Contact No. | |Qualification | | | | |CA G Rajesh |M. Com. , F. C. A. |First Auditor |8493 Sarojini Street, Chennai|+919835748343 | |Mrs. D Sheela |M. A. ,M. L. , |Legal Advisor |857, Gandhi Road, Madurai |+919447382342 | |Mr. K Gulandaivel |B. E. , |Technical Advisror|76, Tagore Street, Vellore |+919472834234 | Products and Services †¢ Unique Selling Points : Crackers that burst with wordings regarding to the occasion. e. g. Happy Diwali, Happy New Year, Happy Married Life etc. ) Long Term Aim of the Business â€Å"To provide Eco-Friendly Crackers† Objectives |Particulars |I |II |III |IV |V | |Sales |50. 00 |75. 00 |90. 00 |95. 00 |100. 00 | |Exports |35. 00 |40. 00 |50. 00 |55. 00 |60. 00 | |Employment |2. 00 |2. 15 |2. 25 |2. 50 |2. 60 | SWOT Analysis Strengths |Weaknesses | | | | |Investments and Professionals | | |Opportunities |Threats | | | | |Everlasting Demand |Competitions | 3. Market Analysis Target Market Market Segmentation Profile of Competitors Main Competitors would be : †¢ Arasan Groups of Fireworks Industries †¢ Kaliswari Fireworks †¢ Sony Fireworks Competitive Advantage We have the following Competitive Advantages †¢ Unique features †¢ Price †¢ New technologies or systems †¢ Better value to customers in terms of efficiency †¢ Greater compatibility with existing systems †¢ Include any independent validation or case studies Benefits to Clients Our product provides to potential customers in terms of their own business goals. It enable them to: †¢ Increase sales †¢ Increase efficiencies Save money †¢ Save time †¢ Maximise resources †¢ Reduce errors †¢ Reduce downtime †¢ Improve Customer Service, reduce churn, increase loyalty 4. Marketing/Sales Strategy Marketing Strategy †¢ The Southern Tamil Nadu zone is to be concentrated first and youngsters are to be focused †¢ Followed by youngsters, children, adults are to be concentrated †¢ Youngsters are the potential customers already targeted †¢ Test site in operation are will be conducted, and feedback will be analysed properly †¢ Agents and Representatives are expected for marketing Sales Strategy The major Sales Strategy is to sell directly and by means of distributors. Particulars |Direct Sales |Through Distributors | |Composition |25% |75% | |Cost Involved |10/unit |7/unit | |Pricing |Penetration |Penetration | Pricing †¢ Competitors Price is higher than our price †¢ There is a sufficient level of competition in the market †¢ Production costs and overheads are expected to be 60% of sales †¢ The buyer can control the price to a c onsiderable level. Marketing and Communications Strategy Advertising and Publicity will be the active source of Promotion. Advertising : Through televisions and newspapers. It is targeted to audience all over the state at the initial level Publicity : Banners have been planned to be placed at various hot locations 5. Research and Development Process [pic] Research and Development It has been planned to organize a RD Department that would be actively engaged in the research of Eco-friendly crackers and to come up with various innovative ideas. 6. Staffing and Operation Management Organisation Chart Staffing †¢ Department Managers are to be appointed by the Board of Directors. The selection criteria for the same would be Educational Qualification, Experience, Age etc. , Department Managers are given the power to recruit employees for their concerned departments for which selection criteria is to be set by the directors. †¢ Skilled, Semi-Skilled and Unskilled Workers are to be utilised for various production processes. The same would be procured from the nearest locations at a reasonable cost. Tra ining Plans Training Programmes are to be conducted at regular intervals in order to enhance the efficiency of the skill levels of the workers. 7. Financial Projections IKey Assumptions10 IIBalance Sheets11 IIICashflow12 Requirements for Preparation of Projections 6. Opening figures included based on latest Mgmt/Audited accounts 7. Shareholders Fund analysed into Share Capital, Share Premium and Retained Profits 8. Sales Assumptions provided by unit, price segment geography and reconciled to pipeline 9. Expenditure categorised into RD, Admin and Overheads and Promoters / key managers salaries 10. Identification of monthly and cumulative company operational deficits 11. Sensitivity analysis may be required, detailing strategies to be implemented if sales or expenditure targets are not met. 12. Projections should identify separately Operational Cash Flow and external Cash Injections IKey Assumptions |Particulars |Year 1 |Year 2 | |No. f Employees |250 |300 | |Investments in Equipment |1,50,00,000 |1,55,00,000 | |Projected RD costs |25,00,000 |20,00,000 | |Depreciation allowed for |12,00,000 |11,50,000 | |Expected rent and rates charges |5,00,000 |5,00,000 | |Creditor days expected |45 |60 | |Debtor days allowed |60 |60 | IIIBalance Sheets IVCashflow 9. Funding Requirements |S. No. |Sources |Amount | |1. |Equity Shares of Rs. 10 each |Rs. 60 crore | |2. |10% Preference Shares of Rs. 100 each |Rs. 25 crore | |3. |8% Debenture of Rs. 100 each |Rs. 25 crore | |4. |Term Loans |Rs. 10 crore | Required for: †¢ Equipment:10 crore †¢ RD:15 crore †¢ Marketing:2 crores †¢ Staffing:6 crores 26. 05. 2013 Newsky Firework Limited Business Proposal K Seeman Durai Group